Privacy policy
At Bellmoro, we believe that privacy — like craftsmanship — is built on intention, precision, and respect. This Privacy Policy explains how we collect, use, and protect the personal information you share with us when you visit our website or make a purchase.
Introduction
Bellmoro ("we", "our", or "us") operates the website bellmoro.com. We are committed to protecting your personal data and your right to privacy. This Policy applies to all information collected through our website and related services.
By using our website, you agree to the collection and use of information as described in this Policy. If you have concerns about any practices described here, please contact us before using our services.
We only collect what we need, use it only for the purposes stated, and never sell your personal information to third parties — ever.
Information We Collect
We collect information that you provide directly, as well as data gathered automatically when you browse our site.
We may also collect information you voluntarily provide through account registration, newsletter sign-ups, reviews, or customer support communications.
03 —How We Use Your Data
Your information helps us deliver, improve, and personalize the Bellmoro experience. Specifically, we use your data to:
- Process and fulfil your orders, including shipping and delivery updates
- Manage your account and provide customer support
- Send transactional emails (order confirmations, invoices, and tracking notifications)
- Share relevant product recommendations and promotional offers (only with your consent)
- Analyse site usage to improve performance, navigation, and content
- Prevent fraud, enforce our terms, and comply with legal obligations
- Conduct surveys or request product reviews after purchase
We will never use your data for purposes incompatible with those listed above without seeking your prior consent.
04 —Sharing of Information
We do not sell, trade, or rent your personal information. We may share your data only in the limited circumstances described below.
| Recipient | Purpose | Safeguard |
|---|---|---|
| Logistics Partners | Order shipping and delivery | Only name, address & order reference |
| Payment Gateways | Secure transaction processing | PCI-DSS compliant providers |
| Analytics Services | Site performance & improvement | Aggregated / anonymised data only |
| Email Service Providers | Transactional & marketing emails | Data processing agreements in place |
| Legal Authorities | Compliance with law or court orders | Only when legally required |
All third parties we work with are bound by confidentiality obligations and are prohibited from using your data for any purpose beyond what we have specified.
05 —Cookies & Tracking
Our website uses cookies — small text files stored on your device — to enhance your browsing experience and gather analytical insights.
- Essential Cookies — Required for core functions like your shopping cart, login sessions, and checkout.
- Analytics Cookies — Help us understand how visitors interact with our site (e.g. Google Analytics).
- Marketing Cookies — Used to serve relevant advertisements on third-party platforms (with your consent).
- Preference Cookies — Remember your settings, such as language and region preferences.
You can manage or withdraw your cookie preferences at any time through your browser settings or our cookie consent banner. Note that disabling certain cookies may affect website functionality.
06 —Data Security
We protect your personal data with the same care we invest in every pair of Bellmoro shoes — with rigorous attention to detail and a commitment to quality.
- SSL/TLS encryption for all data transmitted through our website
- Secure, access-controlled servers for data storage
- Regular security assessments and vulnerability testing
- Strict internal access controls — only authorised personnel handle your data
- Immediate incident response procedures in the event of a suspected breach
While we implement robust security measures, no online transmission is 100% secure. We encourage you to use a strong, unique password for your account and never share it with anyone.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Policy, or as required by applicable law.
- Order and transaction records are retained for 7 years for accounting and legal compliance.
- Account data is retained for the duration of your account plus 2 years after closure.
- Marketing communication data is retained until you unsubscribe.
- Analytics data is typically retained in aggregated, anonymised form.
Upon expiry of the applicable retention period, your data will be securely deleted or anonymised.
08 —Your Rights
You have rights over your personal data. Depending on applicable law (including India's Digital Personal Data Protection Act, 2023), these include:
To exercise any of these rights, please contact us at care@bellmoro.com. We will respond within 30 days.
09 —Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal data, please contact us immediately and we will take prompt steps to delete it.
10 —Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will notify you by:
- Posting the revised Policy on this page with an updated effective date
- Sending an email notification to registered account holders
- Displaying a notice on our website homepage
We encourage you to review this Policy periodically. Continued use of our website after any changes constitutes acceptance of the updated Policy.
11 —Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or how we handle your personal data, please reach out to us through any of the following channels:
We are committed to resolving any privacy concerns promptly and transparently. Your trust is the foundation of everything we do at Bellmoro.
